Unlike Alexander Supply, Blinky's targeted the retail market. This required a different organization and presentation of merchandise, as well as extra care to ensure that each category and individual item was indexed by search engines.

You may also be interested in viewing a smaller retail site; Outrageous Party Favors, which was featured in a Wall Street Journal article about on-line party-favor websites.

 

• 1000+ Customers
• 10,000+ Inventory Items
• Real-time in-stock balances synchronized with in-office accounting system.
• Inventory is cataloged by 168 Manufacturers, and 139 Inventory Categories and Sub-Categories.
• Items can also be searched by
  • Product Id
  • UPC (full or partial)
  • Full or Partial Product Description
  • Category
  • Manufacturer
  • Category within Manufacturer
• Inventory can be put on sale with sale start and end dates, or flagged as new.
• Clients must be signed in to view wholesale pricing.
• Control over which clients are able to view in-stock balances.
• Special discounts on specific products for select customers.
• Clients have the convenience of being able to start an order from work and finish from home.

Going into this project, we had the challenge of getting 8,500 unorganized, print quality photos onto the website, in a timely manner. We developed a module that first significantly reduced the size of each file for a faster load time, then stored it on the website. This cut the processing time per image from 3 minutes, using a manual method, to less than 10 seconds. A single employee at Alexander Supply was able to upload photos of over 8,500 items in less than 2 months; while continuing to perform his normal sales support duties.

 

Outrageous Party Favors was developed in 2007, before responsive websites became commonplace. This site was fully managable by the owner and ranked exceptionally well on GOOGLE for "custome party favors", "childrens party favors", and "painted party favors". The business owner recently retired in 2022 after 20 years in the business.

 

While the Seaford site is significantly more extensive, I encourage you to visit the photo and video galleries on our Merrick United Methodist Church Site, since Merrick made much more use of this feature.  It's worth mentioning again here, that, as with any of our community sites, DMSI can also maintain the content for you.